Baba & Boo
Brand Identity and rollout
Baba & Boo started life as the brainchild of a new mum on maternity leave. Conscious of the impact that disposable nappies have on both the environment and the pocket, Baba & Boo's founder researched reusable nappies for her own baby and realised there was a market for more affordable products. Using her knowledge as a buyer, she was able to source quality goods and pass on the savings, and hence Baba & Boo was born.
CH Creative have worked with Baba & Boo from the beginning, initially developing a logo which evolved into a brand and their first website. Over the years we have designed two more websites to accommodate the expanding range of products, including clothing and footwear.
Our ongoing relationship with Baba & Boo involves advising on photographic styling, the tone of voice and of course - graphic treatment. From humble beginnings, Baba & Boo is now one of the leading online suppliers of reusable nappies.