junk mail gold 13/11/2016

With a seemingly endless amount of junk mail coming through the door at the minute, I'm getting treated to both good and bad design on my doorstep on a daily basis. The latest instalment is this beautiful mailer from DKNY. 

Promoting their new denim range, the mailer came in a translucent poly bag with a cobalt blue sticker seal. This set the scene for the theme of the mailer - the new denim range. Showcased as the blueprint for casual wear, the fold out loose leaf newspaper printed on uncoated stock, features large, beautifully styled photography paired with stripped back, simple typography. 

The copy tone is as slick as the overall mailer, making this a beautifully crafted piece of design. Thanks DKNY, you've gone into my 'keep for reference' pile.

I'll be sharing more gems as and when they come through the door, so subscribe to my posts to see more.

unopened mailer front. Courtesy DKNY

unopened mailer front. Courtesy DKNY

opened mailer cover. Courtesy DKNY

opened mailer cover. Courtesy DKNY

opened mailer spread. Courtesy DKNY

opened mailer spread. Courtesy DKNY

opened mailer spread detail 2. Courtesy DKNY

opened mailer spread detail 2. Courtesy DKNY

mailer back cover. Courtesy DKNY

mailer back cover. Courtesy DKNY

unopened mailer back, showing cobalt blue sticker. Courtesy DKNY

unopened mailer back, showing cobalt blue sticker. Courtesy DKNY

opened mailer cover detail. Courtesy DKNY

opened mailer cover detail. Courtesy DKNY

opened mailer spread detail 1. Courtesy DKNY

opened mailer spread detail 1. Courtesy DKNY

opened mailer spread 2. Courtesy DKNY

opened mailer spread 2. Courtesy DKNY