junk mail gold 15/11/2016

Another nice little bit of mail dropped through the door this afternoon that I thought I'd share - Loaf's Christmas Minilogue.

A5 Loaf minilogue . (courtesy of Loaf)

A5 Loaf minilogue . (courtesy of Loaf)

Weighing in at a small, but perfectly formed A5, the minilogue (that's design speak for small catalogue) is printed on a nicely weighted uncoated stock, which suits the contemporary design perfectly.

At first glance of this mailer you might think it looks a bit run of the mill and not very groundbreaking, but if you take the time to flick through it (if one's come through your door), you'll see they've got a lovely playful tone running through both the copy and use of fun illustrations (see images below).

Copy tone on newspaper is a nice touch. (courtesy of Loaf)

Copy tone on newspaper is a nice touch. (courtesy of Loaf)

Cute illustration and copy tone add lovely playful feel. (courtesy of Loaf)

Cute illustration and copy tone add lovely playful feel. (courtesy of Loaf)

The playfulness is used in a number of ways and functions as ambient page decoration and as a friendly way to inform customers of important detailing such as sofa construction and measuring tips.

Information panel with friendly tone. (courtesy of Loaf)

Information panel with friendly tone. (courtesy of Loaf)

The 'I'm spill proof' graphic is a fun way of delivering boring, yet essential information. (courtesy of Loaf)

The 'I'm spill proof' graphic is a fun way of delivering boring, yet essential information. (courtesy of Loaf)

Decorative illustration on page. (courtesy of Loaf)

Decorative illustration on page. (courtesy of Loaf)

The illustration style makes light work and easy reading of what can be a boring but essential design element. (courtesy of Loaf)

The illustration style makes light work and easy reading of what can be a boring but essential design element. (courtesy of Loaf)

All in all I really like this mailer and always keep anything I get off Loaf as reference. Have a look on their website, as they also do lovely furniture and if you sign up to mail alerts you'll get their lovely brochures too. If I've not swayed you to take a look at Loaf and you need solid reassurance that their stuff is good, John Lewis have started stocking it - so you know that with that seal of approval  it must be quality tackle!