Baba & Boo
Brand Identity and rollout
I have worked with Baba & Boo from the beginning, initially developing a logo which evolved into a brand and their first website. Over the years I have designed two more websites to accommodate the expanding range of products, including clothing and footwear.
My ongoing relationship with Baba & Boo involves advising on photographic styling, the tone of voice and of course - graphic treatment. From humble beginnings, Baba & Boo is now one of the leading online suppliers of reusable nappies which are becoming ever more popular with the ongoing concerns around single use plastics.