First Impressions kitchen brochures
First Impressions supply both independent retailers/suppliers and consumers with a wide range of kitchen styles from classic to ultra modern designs. Working in partnership with Visual Method, a CG imaging specialist, CH Creative was briefed to produce two brochures to showcase First Impressions modern and traditional kitchen ranges.
Both brochures had to have a common style whilst being able to work independently to showcase the individual ranges. This was achieved with a flexible grid structure that allowed imagery and text to sit equally as well on a detailed or minimal layout.
Simple spot colour was used in combination with black foiled text to create a minimal cover design that worked beautifully across both ranges. Internal pages followed the principle of less is more for the modern range, with the traditional range focusing more on the delivery of product detail.