Focus DIY

Woodcare Range Branding

Focus DIY was a nationwide chain of DIY stores which sadly closed as a result of the 2009 recession. Working as a Senior Art Director, Chris was responsible for Focus DIY's creative output. As part of this responsibility, Chris was tasked with re-designing the complete woodcare range which encompassed over 70 different products. Due to this factor, it was crucial that the final design could easily adapt to various packaging shapes and sizes, as well as POS and supporting literature. 

A range brochure was also produced which was placed at the point of sale for customers to take away who required more detailed product information.