client:
9 Yards Creative

project:
Multiplay Game Ident

Gamestec is the largest gaming and amusement machine operator for the UK's pub and leisure industry. They supply and maintain electronic entertainment systems that offer the very latest technology in their field.

With the launch of a multi-option entertainment system that delivered both modern and classic games via touch screen technology, a name and ident were required. Working with 9Y Creative, we developed an ident that visually represented the choice of both traditional and modern games on offer through the subtle use of stylistic typography.